The Age of Content
Each day, content production becomes an increasingly important, strategic and competitive pillar for companies to produce results.
As technology and digital marketing keep advancing, so is the growing demand for relevant and creative content that is capable of attracting, converting and dazzling leads and customers in a virtuous cycle. This is what everyone wants but knowing how to make it happen is a whole other level.
And to get everything in full gear, content production will be endless: it is a continuous job that requires creativity in the approach and know-how to deal with different scenarios.
The challenge in the (busy) daily routine of companies
Whether due to short staff, time or expertise, the truth is that producing a large volume of content in-house is becoming increasingly challenging for the teams.
And even if it is possible, here are the questions that should be answered:
- Is this a quality content?
- Does the content produce the expected results?
- Does your communication match your brand’s tone of voice?
- Are you able to beat your competition?
This is precisely why Creative Assets exists — to help you communicate assertively, with impact and results.
The Age of Content
Each day, content production becomes an increasingly important, strategic and competitive pillar for companies to produce results.
As technology and digital marketing keep advancing, so is the growing demand for relevant and creative content that is capable of attracting, converting and dazzling leads and customers in a virtuous cycle. This is what everyone wants but knowing how to make it happen is a whole other level.
And to get everything in full gear, content production will be endless: it is a continuous job that requires creativity in the approach and know-how to deal with different scenarios.
The challenge in the (busy) daily routine of companies
Whether due to short staff, time or expertise, the truth is that producing a large volume of content in-house is becoming increasingly challenging for the teams.
And even if it is possible, here are the questions that should be answered:
- Is this a quality content?
- Does the content produce the expected results?
- Does your communication match your brand’s tone of voice?
- Are you able to beat your competition?
This is precisely why Creative Assets exists — to help you communicate assertively, with impact and results.
Creative Assets
Creative solutions for contemporary dilemmas
Founded in 2007 by the communication and content specialist Aleksandra Zakartchouk, Creative Assets is a Brazilian company in the creative economy area that specializes in producing value content.
For over 15 years, Creative Assets has helped more than 40 companies achieve their communication goals.
Among them are multinational, publicly-traded and large finance companies, renowned agencies and producers, as well as small and medium sized companies that need a specialist to professionally boost their business.
Excellence
Creativity
Agility
Wide experience
Expected deadlines are met
Passion for the job
Highly-qualified partner network
Excellence
Creativity
Agility
Wide experience
Expected deadlines are met
Passion for the job
Highly-qualified partner network
Services
Value content for you to achieve your goal
Writing
Content production for e-books, books, articles, websites, blog and intranet posts; video scripts; press releases; notices; reports; business plans, presentations in general, among several other formats.
Copywriting
Content production (“copies”) for social media, landing pages, emails for relationship rulers, sales proposals, and other formats that aim to inspire the reader to make a certain decision.
Editing
If you have already produced a content and want to polish it, editing may be the ideal service for you. It consists of editorial enhancements, including grammar review and improvements to ensure a better flow of ideas and precise arguments, resulting in a pleasant, assertive and impactful reading.
Review and Quality Assurance
A service for clients who want to focus on correct grammar and appreciate a judicious and detailed look in order to have impeccable content.
Translation
Content production in Portuguese, English, Spanish and French. We rely on expert professionals to ensure excellent translations (both from a foreign language to the native language and vice versa).
UX Writing
Content production focused on user experience (UX) throughout their journey on digital platforms (app, portal, website or system). Whether on screen texts, buttons (CTA) or system responses, the idea is to “talk” to the user in a friendly way, using the right tone of voice, guiding them to an easy, pleasant, efficient and 100% intuitive browsing.
Information Architecture
Planning the navigation structure and content organization of a digital platform. The idea is to make users’ life easier, helping them find what they are looking for quickly. To do so, it is necessary to organize related topics in menu items, submenus and sections, respecting logic, user experience, usability and empathy.
Content optimization for SEO
Strategies and techniques to improve the organic ranking of content in search engines. Even though the Search Engine Optimization (SEO) as a whole is a broad universe, optimizing text and images is one of the most important steps to achieve results.
Interview
Creating agenda and script, conducting interviews and moderating live streams.
Filmmaking and video consultant
Through specialized partners, we provide filmmaking, video editing and subtitling consultant services.
Ghostwriting
A service designed for clients who wish to write a book, article, report, study or any other type of authorial content, but want to delegate the technical writing to an expert (ghostwriter). Through briefings, interviews and joint reviews, it is possible to produce the work with your ideas, your tone of voice and your name in the credits.
Creative brainstorming consultant services
Brainstorming is a technique for identifying creative solutions to specific challenges, problems or demands. Through this service, it is possible to come up with original ideas, identifying ways to make it all happen.
Who is Aleksandra Zakartchouk?
Professional with a wide market experience, she is passionate about storytelling and writing.
Alek loves creative challenges and opportunities to dive into new knowledge. She is driven by everything that can expand her horizon and loves traveling, sports and outdoors adventures.
Graduated in Social Communication from FAAP with a major in Public Relations, her wide experience comes from a 28-year career as Head of Communications.
One of her main skills is to turn the toughest and more complex subjects into interesting, playful and easy-to-understand content, contributing to an impactful communication that adds value, brings transformation and produces results.
Who is Aleksandra Zakartchouk?
Professional with a wide market experience, she is passionate about storytelling and writing.
Alek loves creative challenges and opportunities to dive into new knowledge. She is driven by everything that can expand her horizon and loves traveling, sports and outdoors adventures.
Graduated in Social Communication from FAAP with a major in Public Relations, her wide experience comes from a 28-year career as Head of Communications.
One of her main skills is to turn the toughest and more complex subjects into interesting, playful and easy-to-understand content, contributing to an impactful communication that adds value, brings transformation and produces results.
Depoimentos
Kristin Watson
Jun 27, 2021
Veronica Christensen
Aug 13, 2021
Margharet Willson
Nov 1, 2021
Contact Us
Count on Creative Assets to make your project happen!
